You know that quote about how you’re judged by the company you keep? Well we’re proud to announce our first partner. Olive oil is a big deal for us as you can see in this post. So after searching high and low, we decided that Frank Organics was the olive oil for us. I took one taste of Frank, and felt like I was next to a warm blue ocean with endless blue skies. Frank took me straight to the Mediterranean! In addition to its wonderful flavor, Frank is organic and dedicated to transparency in their process. You can see detailed videos of their olive trees and process on their website. Frank is also a NYC start-up like us. Can you say a match made in heaven?
Frank is such a perfect partner, we thought it was a fitting topic for our very first press release:
Pop Karma To Feature Frank Organic Olive Oil in New Popcorn Flavors
Frank and Other Pure, Top-Quality Ingredients To Create Delicious Mediterranean Flavor
New York, NY June 24, 2012 – Pop Karma and Frank Organics are excited to announce that Frank organic extra virgin olive oil (Frank) will be featured in Pop Karma popcorn. Frank will play a starring role in Pop Karma’s Mediterranean flavor popcorn and will be used in their other savory flavors. Pop Karma, a new artisanal popcorn company based in New York City’s lower east side, uses only pure, top-quality ingredients from responsible, sustainable suppliers. Hungry New Yorkers can stop by its storefront at 95 Orchard Street when Pop Karma opens its doors later this summer. Pop Karma will also make its popcorn available in tins for customers who live far from its NYC storefront, who want to give Pop Karma as gifts, or who want to share Pop Karma with friends. You can check out Pop Karma at www.popkarma.com.
“We at Frank Organics are excited to be featured in Pop Karma’s new Mediterranean flavor,” says Doug Tedeschi, co-founder of Frank Organics. “Pop Karma’s high-quality, delicious ingredients, its simple, transparent recipes and its commitment to sustainability make it a great partner for Frank.” Frank is a new organic olive oil founded upon openness and honesty in its growing and production processes. You can see videos of every stage of the growing and production process, and interviews with Frank’s growers, at www.frankorganics.com. Based in NYC but grown 100% in Andalusia, Spain, Frank is made in line with standards that Frank Organics proudly shares.
“Frank Organics is a natural partner for Pop Karma. We tested many olive oils, and Frank’s taste evokes the Mediterranean in the most delicious way. We believe in using pure, real food and total transparency. So does Frank,” said Jean Tsai, founder of Pop Karma. In addition to finding Frank in Pop Karma popcorn, you can find it in natural and gourmet food stores in New York and Chicago and at The Fresh Market locations across the country. Keep an eye on www.popkarma.com to learn when and where you can find Pop Karma in addition to Pop Karma’s soon-to-open NYC storefront.
If you’d like more information about this topic or would like to schedule an interview, please contact Jean Tsai at email@example.com or Doug Tedeschi at firstname.lastname@example.org.