The foundation for Pop Karma, even before the recipes, were our brand pillars. We brainstormed a lot of ideas since there’s so much we want the company to stand for, but four values were blindingly obvious:
- Excellence in our products, our relationships and our actions
- Authenticity in our communications, our food and our behavior
- Responsibility for the environment, our partners, and each other
- Inspiration for all that we encounter, including ourselves
The ancient pillars in the photo above were built nearly 2000 years ago in the city of Palmyra.